this entry just kept for myself...and for people who has the same bad luck as mine...

Management Summary

Current situation

• Company profile, background

• Introduction of barcode, and scanning device

• Market description

• Analysis of current situation

Product, Channels, Price

Comparison with competitors

In-depth look on Gavitec

Desired situation

• Objective: to be the leading manufacturer in the hi-end mobile validation market

• Analysis of the problem

• Strategy

Strategy Scenario: Adding up Near Filed Communication

Macro

- Introduction of Near Field Communication

- Feature of NFC

- Standards

- Validation unit in NFC

Micro

- Positioning strategy for MN (Product, Price, Channels)

- Budgets

- Actual sales plan

Evaluation of the scenario

Implementation

Recommendation

Conclusion

the purpose of the assignment is to give a strategic solution to the validation units functioning in mobile marketing, and m-commerce

the internship actually started already...and the assignment is far more difficult than i expected....

at the beginning i thought it would be suitable with my competences, but isn't it too technical??? i can hardly handle it...

so here i am looking for anyone who are specialized either in human resource management or network solution, and software design.

my research topic is : The impact and solution of an E-Recruitment (staffing industry)

PROJECT OVERVIEW

While the huge cost arises from each aspects in recruitment industry, while the way of communication had been changed in the X-generation, concerning going E, what would be the impact behind the change. What are the benefits that the recruiter could earn, and what are the difficulties would encounter on the opposite? And what are the possible solutions to deal with the obstacles.

It might sound like it has become much easier for organizations to find and recruit precisely the right person for any given job opening. Until recently, recruiters have not had access to the data they needed to efficiently build long-term relationships with targets. However, Internet and networking technologies such as those employed by Spoke and LinkedIn are beginning to give recruiters both broader reach and access to the information they need to effectively manage relationships with job candidates. But on the process of being virtualized, only web-based search engine cannot satisfy the most of customers’ needs, it is lack of consulting and interactivity with the applicants. So if recruitment business goes E completely, what is the impact and solution of that?

PROJECT DETAIL

- Goals & Objectives

Goal: To research what does the recruitment industry look like

Objectives

1. Desk research, to study the recruitment industry in general.

2. Desk research, to study the supporting software and system, which could be in relation with e-recruitment in the future. (eg: SAP, CRM etc.)

3. Field research, to interview 10-12 people, subjecting on the attitude toward an e-recruitment business.

4. Evaluation, to evaluate each milestones (desk/field research), to sum up the pros and cons of an e-recruitment business.

5. Design, to design a procedure of being e-recruitment by one possible solution.

6. Assessment, to assess the new system

- Clientele

USG People, StartJob

- Methods

The primary methods for achieving the goals and objectives of the Project will be:

The study of the literature from ___ will become the first theoretical point for providing information on recruitment industry in general.

The field research of the target clients, and applicants will be held by in-depth interview for each individual. That is the information for designing the system.

the trouble so far is what are the software or technologies that can be best applied in p2p communication?

Regional Policy
区域政策

EU background for regional policy

Although the European Union is one of the richest parts of the world, there are striking internal disparities of income and opportunity between its regions. The entry of 10 new member countries in May 2004, whose incomes are well below the EU average, has widened these gaps. Regional policy transfers resources from rich to poorer regions. It is both an instrument of financial solidarity and a powerful force for economic integration.

Why in General?
* Convergence or divergence?
Difference between regions: bigger? Disparities → divergence
Without regional policy → Convergence?

Reasons of Regional Policy in general:
1. Fairness
 Regional policy is seen as a way of ensuring that all parts of society can share in the benefits of a modern, growing economy
2. Extra production
 Regional policy is essential if peripheral region’s unutilized resources-particularly unemployed labors are to be drawn into productive use.
3. Lower inflation/faster growth
 The concentration of economic activity in core regions is overheating, which lead to inflation. By spreading economic activity, regional policy allows the economy to enjoy lower inflation and more sustained growth.
4. Fewer urban problems
 Economic activity in EU is increasingly concentrated in big cities. The quality of life-traffic congestion, pollution, and crime and overcrowding are serious problems. Regional policy offers a way of easing the pressures on the big cities by diverting part of the economic activities elsewhere.

 

Why in EU? Arguments:
1. Avoiding competitions
 Between EU different regions for inward investment project
2. Vested interest
 The more integrated the EU, the bigger would be the spill-over effect of one member states on another. (spill-over effect: confidence of stabilized)
3. Financial targeting
 Poor member states are not able to support their own poorer regions
4. Coordination
 ????? don’t understand
5. Effects of integration

 

Effects of EU integration on regional disparities
Divergence forces:
1. Agglomeration economies (Geographical terms)
 Occur when firms from many different industries locate close to one another. (eg: transport facilities, financial facilities). These “external economies of scale” effects tend to strongly favor the core regions of the EU.
2. Dominant market position (open competition → weaker company couldn’t survive)
 Large multinational firms are already concentrated and dominated in the core regions of the EU, opening up peripheral regions to competition from them could have serious effects for the smaller and less powerful firms more frequently found in peripheral regions.
3. Selective migration (well educated workers move from remote to center area)
 As integration proceeds, peripheral regions suffer migrant loss from the free movement of labour. Young skilled, and economically active labour migrate from peripheral to core regions.
4. Loss macro-policy (loss of monetary policy)
 Euro zone member state lost the power to use monetary policy to stimulate a weak local economy. Peripheral member state face a future of very limited macro-policy powers. This will restrict their ability to protect their local economies such as by way of currency devaluation.

* Disparities
economic development of the least advantaged regions In short, Europeans do not all have the same advantages in the face of the challenge of globalisation

* Solidarity
European solidarity: purpose to strengthen its economic and social cohesion and specifically to reduce the gaps among levels of development in the various regions. Eg: infrastructure, information society, R&D

to be continued...........

Background of CAP

1. Post war food shortages

2. 20 % working population in agriculture

3. unstable prices: as time legs change, demand and supply are not in equilibrium a. cob web / hog cycle

4. trade off in Treaty of Rome negotiations a. eg: german trade off with france by industrial , and france by agricultural

5. Pre-CAP national protector

 

Original System • intervention price

 

Objectives

1. Article 33 of EC Treaty:

2. increase agricultural productivity

3. stabilize markets

4. certainty of supplies

5. reasonable prices

6. fair standards of living

 

Evaluation of the program

1. Overproduction

2. Expensive: - 77% now it decreased a bit to 50% of EU budget - Open end character (the more the production is,the high the EU need to spend).

3. favours large producers coz subsidy was linked to production, so larger producers could favour from it

4. Surplus dumping

5. stable prices

6. security of supplies

 

Cost

Consumers subsidize the agriculture in an indirect way.

Family average spent €1250 per year for agriculture support

 

Impact of CAP

• Internal: cost for consumers (high)

• External: problem toward U.S. and third world countries (EU set trade blocks)

 

Differs per product!!!

EU does not support/subsidise every products!

Eg: flowers and eggs have got no protection, but milk, beef, rice do have the protection

 

Instruments:

o Domestic market regulation:

1. Intervention purchases?? DOSE IT MEAN: EU buys the surplus in order to keep the price high?

2. Direct payments to farmers (since Mc Sharry) what’s that??

3. Set aside (1988) (decrease overall production. Subsidise farmers who stop farming on certain land, quit farming)

4. Production quotas (1984) (farmers are not allowed to produce as much as they want)

o Import regulations (import tariffs)

o Export regulations (export subsidies)

 

Reforms:

Reasons:

• Costs (high food price, and high subsidies)

• WTO Arguments against:

1. like oil? (because EU oil is independent from others)

2. Rural welfare/development (if EU really performance in free market, it would hurt rural welfare)

3. Environmental standards

4. Who will profit? If EU open sugar market who’s gonna benefit?

EU consumers?

Coca-Cola, Pepsi-Cola?

Farmers in third world countries?

Or big producers in Brazil?

Retailers like Ahold?

Artists of the Day: today is De-Phazz~~~~~~niehahahaha~~~~~~~~~~~~~~~~

每日金曲 今天为您选送de-phazz的belle de jour其实我是在something special和belle中间STRUGGLE了很久,最后决定选这个BELLE DE JOUR, 意思应该是beautiful day还是什么反正差不多意思吧..以次希望我能度过我这段时间的丧气...赶走魔鬼!!!good luck come to me!!~~~

so...De-Phazz

style: downtempo, jazzy, a bit samba or mambo? very very easy listening, chill~~~

origin: german (><!)

album RECOMMENDED: certainly "Death by Chocolate" :) no doubts~~ 首首都很经典...犯懒的时候听太合适了...~~

 

 

under the encouragement from my fellow students, especially Ding, i updated my blog by the Task 2, well, it was a bit fall behind the schedule...i will try to catch up with the school schedule.
 
Task 2 European Law, Sources of European Law, European Courts
 
key terms: European law, community law, sources of european law, legislation, ECJ, CFI, Landmark cases:Van Gend & Loos, Costa Enel.

 

1. European Law=Community Law
NO EU LAW, European Union dosent produce law, only the first pillar of EU creating all the law.

2. Sources of European Law:
   1st source: founding treaties
                    ECSC (Treaty of Paris)      Paris  18-04-1951(year of proposing)
                                                              i.f.  23-07-1952 (year of implementation)
                    Euratom                            Rome 25-03-1957
                                                              i.f.  01-01-1958
                    EEC (Treaty of Rome)       Rome 25-03-1957
                                                              i.f. 01-01-1958

    2nd source: legislation
                       regulation: with binding force, ruled by institution; all the countries have to implement it
                       directive: with binding force, but can be harmonized with natioinal law in a certain period, and not all the countries, but some addressed countries; after the certain period, EU directive will prevail
                      decisions: binding force, no further implementation, addressed to specified states or individuals.

                      recommendation, and opinion: those are soft law, pursuasive
    
    3rd source: case law: ECJ+CFI rulings, principles.
                      

3. ECJ + CFI

ECJ=European Court of Justice
location: based in Luxembourg
Function: to ensure the community law or european law are implemented well, official for major cases.
Composition: 25 judges, 8 advocates-general
Disputes between: Member States VS, European Community, institutions , individual rights and EU, Member States.

CFI=Court of First Instance
location:
Function: to ease the owrkload of ECJ with fast track procedure, fast law, efficient
disputes between EC and staff; competition, anti-dumping cases; certain matters related to ECSC, and Euratom; cases bought by national/legal persons.

4. the relation between European Law and National Law
European Law is the essence of each member states' national law.

当欧盟成员国的国家法律和欧盟法律发生冲突时,哪个法律具有主导权? European Law. how to erase the conflict?
a) the direct applicability of community law: community law refers rights and imposes obligations directly not only upon community institutions but also on the citizens.
b) primacy of community law: community law supersedes all national provisions that diverge from a community rule and take their place in the national legal orders.
if community law were to be suborindated to national law, there would be no uniform and equal application of community law in all members tates. nor would the community be able to perform the tasks entrusted by member states. the community's ability to function would be jeopardized, and the construction of a united Europe on which so many hopes rest would never be achieved.

example: in netherlands some certain soft drugs are legal, but there is one kind named "1$$!#EW" (forgot the name), is illegal by Dutch national law. a guy A sells this kind of drug, certainly he is illegal under dutch law, but finally he is not guilty, due to the fact of euroepan law, and european law is superior than national law, so he is just a lucky guy.

5. Landmark Cases:
Van Gend & Loos started in 1962; rule done in 1963
conclude in one sentence: 1. states have limited their sovereign rights for the benefit of the community law. subjects of community law comprise member states and their nationals. 2. individual could claim treaty-based right when there is any conflicts. 

the object of the treaty: implies that this treaty is more than an agreement which merely creates mutual obligations between the contracting states

the Treaty Article 12 must be interpreted as producing direct effects and creating individual rights which national courts must protect.

Loss for sovereignty implies gains for individuals

the conclusion: the community constitutes a new legal order of international law for the benefit of which the states have limited their sovereign rights, albeit with limited fields, and the subjects of which comprise not only member states but also their nationals.

 

Costa Enel

principle of suprimacy, when the nationa law and community law get into conflict, community law is applied

 

Idea behind "direct effect"

"Direct effect" of a provision of EC law was first developed as the right of an individual to enforce rights that derive from the EC Treaty before its national court although the treaty was not intended to grant rights to individuals. The purpose of this doctrine was to ensure effectiveness of Community law. Later the case law of the ECJ considered also the possibility of direct effect of other legal norms than treaty provisions.

 

 

EC treaty is Treaty of Rome

 

4. what is subsidiarity principle?